Heartfelt messages were in abundance in Ningbo Ouqi Smoking Set Co.Ltd.

Two pharmaceutical ads highlighted unappealing digestive conditions. When Wheel lighter the mother throws away a bag of Doritos, the foetus seems to zoom after it, to the consternation of all present.Mountain Dew’s ad might have been the weir-dest ad of the night, but Doritos’ ad also seemed likely to divide viewers. SunTrust’s ad urged people to take a breath and feel better about their financial health. Another sought to raise awareness about “opioid-induced constipation. With ads costing a record $5 million for 30 seconds this year, the stakes are high to stand out from the 40-plus advertisers and be remembered. One promoted an anti-diarrhoea medication Xifaxan with a small-intestines mascot taking a seat at the Super Bowl.”“This just isn’t a topic that people want to hear about during a Super Bowl,” said Villanova University marketing professor Charles Taylor.
Heartfelt messages were in abundance too. “There’s relatively little going over the top.”Most ads managed to avoid the sombre tone struck last year, when an ad for Nationwide about preventable household accidents bummed out many in the audience.. The spot showed a couple during a sonogram. “It’s been a pretty safe night,” said David Berkowitz, chief marketing officer at advertising agency MRY.The goal for advertisers: to stand out and win over the 114 million-plus people watching the big game on Super Bowl Sunday, much the way the Denver Broncos triumphed over the Carolina Panthers.There were a couple of misfires. BMW’s Mini urged people to “defy labels. The ad sought to show that three great things go together, since Kickstart combines Mou-ntain Dew, juice and caffeine.In general, advertisers played it safe with universally liked celebrities such as Anthony Hopkins (TurboTax) and Ryan Reynolds (Hyundai), cute animals and pro-America themes. “It’s on my list of the weirdest ad of the night, but it’s very catchy and people will be talking about it,” said Kelly O’Keefe, a marketing professor at Virginia Commo-nwealth University.”Offbeat humour reigned with a creature called “Puppymonkeybaby” — pretty much exactly what it sounds like — in an ad for Mountain Dew’s Kickstart.