Pepsi Zero Sugar, a sugar-free soda pop, introduces a new formula that gives it a “more refreshing and bolder flavor profile” compared to previous iterations, according to Pepsi.
The soda juggernaut didn’t specify what exactly changed in the recipe, but they did say that they cut back on the caffeine so that it now reflects the caffeine content of regular Pepsi.
Despite the formula change, the packaging design remained the same, and the company added a “new and improved taste” badge to help shoppers identify the new formula.
The new recipe is starting to hit stores, and early testers on Reddit report that the new formula tastes “much sweeter” than the previous one and doesn’t have a “weird aftertaste.”
In order to give customers the best-tasting cola in the zero-sugar category, the company claims it upgraded its Pepsi Zero Sugar product using the best new beverage technology.
Additionally, the company’s chief marketing officer, Todd Kaplan, said customer surveys on the company’s new flavor found it to have a more refreshing taste and “taste like real cola.”
The new formula is expected to offer a more enjoyable drinking experience for Pepsi Zero Sugar fans and is believed to boost sales in the sugar-free category.
Its commitment to giving customers healthier, more natural options is reflected in this action. This new formula is a step in the right direction for the company to give its customers a better taste experience. The company is constantly looking for ways to improve its products.
Pepsi Gameplan
New commercials will air during the NFL Playoffs and the Super Bowl as Pepsi pushes the release of its new Pepsi Zero Sugar formula.
This is the first time in three years that the company has run a commercial during the Super Bowl, and the company also dropped its sponsorship of the highly anticipated halftime show last year.
The new formula of Pepsi Zero Sugar comes about a year after Coca-Cola debuted a refreshed recipe for their own Coke Zero Sugar.
Although Coke did not reveal what specific changes were made to their recipe, they did note that the new version tastes “more refreshing and delicious” and its packaging also earned a makeover.
From a sales standpoint, Pepsi Zero Sugar has been challenged by its main adversary, Coke Zero Sugar. Per the data from Beverage Digest given to CNN, Pepsi’s version has captured less than 1% of overall soda sales, while Coke’s has consistently developed its market share during the past five years to almost 4%…Read more
Source: Voyage New York
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