Looking out for a suitable brand name can at times be a mind boggling task. You would want to have a business name that is unforgettable and at the same time that helps in improving your online visibility.
So, without wasting any time, let’s look at some important tips to choose an ideal business name:
1.Keeping the business name Short: Keeping the business name short and simple are the major attractions for both, the business owners and customers. Most of the famous industry specific brands always have one word names. For example: Amazon, Apple, Microsoft, Google, Toyota, Samsung. At the same time using acronyms as one word is also a good solution. This also makes it simpler for the consumers to remember the name whenever they wish to return and even for mouth to mouth publicity.
2.Targeting a specific range of products or Industry: Targeting a specific range of products or industry in your startup name can initially be helpful and some of the business name experts might even suggest you to follow this method, however, if you talk about the long run or a broader picture, it might result in hindering your business expansion. For Example: If you are targeting men’s accessories and pick a business name on the same lines, in future if you wish to include women accessories and kid’s accessories in your business horizon, the limited business name might not help.
3.Picking up Unique Business Names: It is always advised to look out for unique and original business names, which are different from your competitors and other business players in the market. Unique and creative Startup Names might also prove to be useful in order to attract attention from your prospect customers. At the same time, there would be no hassles of copyright infringements. But on the other hand, once you are absolutely sure of the startup name, you should get it copyrighted for your own use and get it protected.
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