The global dental floss market size is expected to reach USD 751.0 million by 2025, according to a new report by Grand View Research, Inc. It is anticipated to witness a CAGR of 6.3% over the forecast period. The growth is driven by increasing preference for oral care and dental hygiene. Rising incidence of dental problems such as gingivitis, dental carries, and tooth decay is a major driving factor driving the demand for interdental cleaners, including dental floss.
The Beauty and Personal Care (BPC) industry has witnessed a decline in the wake of the Covid 19 pandemic, but the impact is not as severe as seen in other industries. Although discretionary spending has reduced, the BPC market has witnessed a consumer behavioral shift towards safe and reliable products. Products that have a lower risk of contamination owing to automation and longer shelf lives helping the rationing of consumer supplies are expected to stand out in the near future. Brands are also focusing on improving their supply lines in terms of strengthening their E-commerce channel along with offering at-home wellness products, which are highly suited in this volatile business environment. Our team is diligently working towards accounting these factors in our report with the aim of providing you with the up-to-date, actionable market information and projections.
A major portion of teeth is below the gum line where a regular toothbrush cannot reach, leading to plaque and different dental problems. Hence it is important to clean the interdental area to remove plaque with the help of different products like interdental brushes, dental tapes, dental floss, and other such products. The American Dental Association (ADA) recommends regularly cleaning between teeth with an interdental cleaner such as floss to ensure healthy gums and teeth. According to the World Health Organization (WHO) in 2016, 50% of the global population was affected by oral disease with dental caries. Moreover, according to The Centers for Disease Control and Prevention, in 2016, more than 90% of adults in U.S. had cavity issues out of which 1 out of 4 have had untreated cavities.
Waxed floss held a dental floss market share of 36.1% in 2018. The product contains essential oils and enzymes which help in effective plaque removal. This factor is anticipated to fuel the segment growth over the forecast period. In addition, the product is available in polymer coating, which avoids shredding and promotes effortless plaque removal. Moreover, manufacturers focus on R&D and innovation to promote natural wax ingredients. Companies such as Tom’s of Maine, Inc. provide dental floss made with natural waxes—jojoba, carnauba, and beeswax with no added preservatives, sweeteners, or added color.
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Online distribution channel is projected to foresee a CAGR of 7.0% from 2019 to 2025 owing to the increasing number of smartphone users and devices with active internet services. Therefore, wide range of products are easy accessible on the online portals with door step delivery services which have majorly affected online channel as a preferential shopping segment. Many e-commerce and online shopping apps like Walmart, Flipkart, Amazon, and eBay among others make online shopping for oral care products easy.
Further key findings from the report suggest:
In terms of regional revenue,North America held the maximum share in the global dental floss market in 2018
Waxed floss is expected to register a CAGR of 6.4% over the forecast period due to increasing preference for products with essential oil
Offline distribution channel accounted for a value share of about 90.0% in 2018
The market is highly competitive in nature with the presence of main players including Procter & Gamble; Colgate-Palmolive Company; Johnson & Johnson Services, Inc.; Prestige Consumer Healthcare, Inc.; Dr. Fresh, LLC; Lion Corporation; and Church & Dwight Co., Inc.
Asia Pacific is anticipated to witness the fastest CAGR of 7.5% over the forecast period on account of rising prevalence of dental issues, awareness regarding oral hygiene, and rising geriatric population. The surge in the rank of poor oral health across different countries in the region is expected to propel the demand for dental floss. Extensive urbanization and industrial development in countries such as China, India, and other Southeast Asian countries is anticipated to boost the growth.
The global dental floss market size was valued at USD 490.6 million in 2018. Rising consumer awareness regarding oral hygiene and high demand for oral care products owing to rising oral health issues is a key factor driving the market. High adoption of tobacco products that can cause detrimental effects on the oral health is contributing to the adoption of convenient and easy to use products. This factor is also anticipated to fuel the demand for dental floss over the forecast period.
Floss can prevent build-up of plaque which results in oral disease such as gingivitis and dental carries among others. Increasing dental issues such as cavities, bad breath, and inflammation of gums are expected to fuel the demand for interdental cleaning products such as dental floss.A major portion of teeth is below the gum line where a regular toothbrush cannot reach. This may cause plaque and lead to different dental problems. Products such as interdental brushes, tapes, floss, and others are used for removing the plaque and cleaning the interdental area.
Waxed floss held the leading market share of more than 53.3% in 2018. Waxed dental floss provide additional benefits as they contain essential oils and enzymes resulting in effective plaque removal. In addition, these are also available in polymer coating, which prevents shredding and provides effortless plaque removal. Manufacturers are investing in natural wax ingredients to produce all natural dental floss. Companies such as Tom’s of Maine, Inc. provides dental floss made with three natural waxes, namely, jojoba, carnauba, and beeswax with no added preservatives, sweeteners, or color.
Dental tape is expected to expand at the CAGR of 6.3% from 2019 to 2025. These tapes are also known as wide floss and are recommended for people with bridgework or people with wider space between teeth than average. Dental tapes are usually broader and flatter compared to standard floss and are available in waxed as well as unwaxed version. Thus, it is expected to be widely used as an alternative to floss in the forecast period.
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Grand View Research has segmented the global dental floss market on the basis of type, distribution channel:
Dental Floss Product Outlook (Revenue, USD Million, 2015 - 2025)
Waxed Floss
Unwaxed Floss
Dental Tape
Others
Dental Floss Distribution Outlook (Revenue, USD Million, 2015 - 2025)
Offline
Online
Offline is the largest distribution channel, accounting a share of more than 90.0% in 2018. Rising incidence of oral disease encourages people to opt for professional dental care. This factor is anticipated to contribute to the growth of the offline distribution channel over the forecast period. The segment is expected to maintain its dominance throughout the forecast period. Easy access to products across pharmacies and supermarkets among others is contributing to the increased sales. Manufacturers focus on providing new and innovative products that make dental flossing more attractive and easy to handle. They focus on increasing convenience safety of the product, especially for the gums.
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.
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