I’m not materialistic by nature. I’m sure as a teen I went through a phase. Mom just told she doesn’t remember me doing it. If I did I’m sure my Dad had a hand in getting through that phase and it was very short lived.
Where I see brand loyalty really show up in musicians. When we were young, we didn’t want to play that brand unless it was the brand your hero played or used. Another very loud and obvious area brands get a lot of play is in the car manufacturing realm. It used to be, as a mal e, that you were either a Ford or Chevy guy, and that was determinedl by your family’s brand loyalty.
I’m grateful to be free from that. At this age I am only interested in what Wil best meet my needs, regardless of the brand. I would still love to buy a ‘64 Ford Mustang though. Anyone want a ride if I ever do it?
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