Ā”Feliz Cinco de Mayo! if you celebrate. This may surprise you, but itās not much of a holiday here in Mexico. Believe it or not, Taco Tuesday isnāt a big deal here, either. Today is just Tuesday⦠or martes, actually.
So, then, Happy Tuesday! and ”feliz martes! Every day really is a reason to celebrate. (Not capitalizing days of the week still seems weird to me, though.)
Iām a curious sort and was compelled to search: how did cinco de mayo become popular in the US. And, while āa celebration of Mexican culture and heritageā was mentioned, so was āmass marketing campaigns by beer, wine, and tequila companies,ā and that seems the more plausible answer to me. U.S. businesses excel at commercializing holidays and promoting unhealthy activities, imho, and Cinco de Mayo covers both in one fell swoop. The U.S. promotion may have begun with an appreciation for Latino culture, but it sure feels like appropriation now to me.
But, I really donāt mean to be a party-pooper, and Mexico is more than happy, Iām sure, to share its fabulous avocados and tequila with partiers north of the border. Believe it or not, to meet the U.S. marketās demand for Cinco de Mayo 2025 ā thatās one day, folks ā Mexico exported more than 96,000 tons of avocados. And, to put that in perspective, you could make about four batches of this GRANDE-sized guacamole with that many avocadosā¦

That photo was taken when the municipality of TancĆtaro in the Mexican state of MichoacĆ”n earned a Guinness World Record for Largest Guacamole at their 2026 Guacamole Festival in April. Mexico is a bit obsessed with Guinness World Records, and itās quite likely another, larger batch of guacamole will displace this winner in the future, probably at a different MichoacĆ”n municipalityās Guacamole Festival. There seems to be a bit of friendly competition going on in that state, where a lot, A LOT of avocados are grown.
I consume my avocados on toast mostly, and recently Iāve been kicking that up a notch with an initial spread of the pineapple-jalapeno jam that I shared in an earlier post. Itās quite yummy! If I celebrate Cinco de Mayo this year, itāll be with this Hot Honey Margarita, although methinks that name might be better suited to a Valentineās Day celebratory cocktail. š

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