Different Types of Survey Data Collection Methods You Should Know in KnowledgeHound

In this digital world, companies rely on survey data to gather information about their targeted audience and their preferences. Businesses employ different methods to collect the survey data and analyze it.

According to KnowledgeHound, there are various mediums used to collect opinions and feedback from customers. While conducting a survey, researchers often choose multiple sources to collect data. Today we are going to talk about the different methods used to collect the data.

Survey Data Collection Methods

Over the years, the methods used to collect data have evolved owing to changes in technology. While each survey data collection method comes with its pros and cons, you can choose a method based on your business needs.

· Telephonic Survey

If you are a small business, this is the best bet to collect survey data. These surveys require very less amount of investment as compared to other survey data collection methods. Moreover, getting in touch with your potential customers over the phone requires less effort and manpower than going around the town for a face-to-face surveys.

Companies who are looking forward to understanding their customers purchasing decisions often conduct this type of survey to collect data about their customer’s purchasing experience.

· Online Survey

One of the most cost-effective survey data collection methods, online surveys often help companies to reach a large number of people in contrast to other channels. Moreover, in case you want to ask your customers a group of questions, online surveys are more effective than telephonic or face-to-face surveys.

One of the best examples of an online survey is an online shopping website using the online survey to collect customer satisfaction metrics after browsing the website and completing the purchase.

Online surveys are secure to conduct and are quite useful in today’s global crisis time.

· Paper Survey

For decades, paper surveys have been employed by businesses to collect information. This is an age-old method of data collection before laptops, tablets, and computers were common thing. This collection method uses pen and paper to collect survey data and often strengthens the validity of the responses.

Fast food chains use this survey data collection method to collect feedback and improve their business. They ask their guests about their dining experience and based on the responses choose to alter their services.

· Face-to-face Survey

While gaining information from your customers via face-to-face mediums is more effective than other mediums, it can be time-consuming and expensive. Also, respondents often tend to trust the surveyors more in face-to-face surveys and offer honest opinions.

This is a great method of collecting survey data if there are sensitive topics involved in the discussion. Moreover, the researchers must be trained to gain access to accurate information.

One of the best examples of face-to-face survey data collection methods is a job evaluation survey conducted between the HR and employee. This method works best because the collected information will be accurate and the HR can easily ask “n” number of questions to the candidate.

It is pointless to conduct a survey without having access to the resultant data. Thus, make sure whenever you are conducting a survey, you have access to its analytics.

Also Read — Structured Data — What Is It and How It Differ From Unstructured Data?