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My Digital Marketing Workbook

by John Shan

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Book Description

This book is a detailed journal of my journey as a Digital Marketing Executive. I work at Damco Digital, where I handle different parts of digital marketing including SEO, Google Ads, social media, and performance tracking.

What You Will Find Here

  • Daily learnings from SEO and ranking improvement tasks
  • Notes from Google Ads campaigns and performance analysis
  • Content strategy ideas and real examples from projects
  • Marketing experiments that worked and the ones that didn’t
  • Trends, tools, and techniques I explore while working
  • My personal growth, challenges, and progress in digital marketing

Why I Created This Book

I wanted a space to write openly about my practical experience. Every day brings something new to learn — a better strategy, a smarter tool, or a new way to improve results. Documenting these helps me understand my own progress and gives me a record of everything I achieve.

About My Work Environment

Many of the insights in this journal come from real client projects and daily interactions at Damco Digital. The company plays a major role in my learning journey and exposes me to new opportunities to grow in the digital marketing field.

This book will continue to grow as I learn, experiment, and improve. It is a long-term space for documenting my skills, thoughts, and achievements in digital marketing.