Do you want to know about the Digital Marketing Tools for your Business?

Or do you want to know about the tools we use as a digital marketing agency?

We are liting out the 9 digital marketing tools that can help businesses.

With digital marketing tools, there are a huge number of them out there.

For each function, there are a lot of tools that perform out that function.

Here is a list of the digital marketing tools we use as a digital marketing agency.

9 Digital Marketing Tools for Business
• Google Analytics
• Google’s Keyword Planner
• Google Search Console
• SEM Rush
• MozBar
• Zoho Social
• Online Media Analytics
• Zapier
• Canva

1. Google Analytics

This is likely the most popular tool and in case you’re not utilizing it, you need to begin today.

On the off chance that you don’t have a clue, Google Analytics is a web analytics service offered by Google that tracks website traffic.

It is a platform within the Google Marketing Platform brand.

What’s more, it’s a tool that connects to the website.

It likewise separates your website traffic for you, with the goal that you can see which sources are driving the traffic and conversions.

There are many things you can track and learn with Google Analytics.

In any case, the greatest takeaway you should note is that it can rapidly give you a higher perspective of where your traffic is coming from.

2. Google Keyword Planner

In case you’re performing SEO for your website, you’ll need to use this tool that is free from Google.

It permits you to lookup search terms, known as keywords that are relevant to your business to see:

a) In case people are searching for them or not.

b) If so, then what is the search volume.

This will help direct your content writing so you know what topics and keywords to compose your content around.

In case you’re a local business owner, you’ll need to ensure that you’re ranking for local keywords also.

Also, tools like these will help you with figuring out which local search terms are being searched the most.

These digital marketing tools help you track users and their searches, so you realize how to turn your SEO efforts likewise.

3. Google Search Console

Google Search Console tool helps you to:

• Measure your website’s traffic and performance.
• Fix issues.
• Help you to improve your website visibility in Google search results.

You might recall this service is called Google Webmaster Tools previously.

When you connect your website to this tool, it shows you how Google crawls, indexes, and serves your website.

You can use Google Search Console to discover things like:

• The number of people visiting your website and how they are finding it.
• Regardless of whether people are visiting your website on a mobile or desktop.
• Which webpages on your website are the most popular.

It can likewise help you find and fix website errors, submit a sitemap, create and check robots.txt files.

We can use this tool at whatever point we’ve refreshed old webpages.

Also, this is because we need Google to recognize the changes that we’ve made, with at least some expectations of it helping us with ranking higher in the search results.

So all things considered, this is another free tool from Google that can help you with improving your SEO efforts, just as know what’s new with your website and traffic.

Google likewise has a beginner’s guide for this also. So in case you’re new to this tool, make sure to check it out.

4. SEM Rush

SEM Rush is one of the most well-known digital marketing tools out there.

It permits you to “do SEO, competitor research, PPC, and social media marketing from only one platform”.

Presently, this tool is somewhat like Google Search Console in its functionality.

Be that as it may, it’s a paid tool, and accordingly offers deeper insights and way a greater number of tools than the Google Search Console does.

This tool allows you to type in any keyword related to the business and see not just the search volume for it and yet additionally the keyword difficulty of how hard it would be for a website to rank organically in Google for that keyword.

It additionally shows the SERP features for that keyword, and questions searched around that keyword.

Furthermore, that is only one aspect of SEO tools.

There’s a sidebar menu of tools within SEM Rush for advertising, social media, content marketing, and more!

5. MozBar

This is a Google Chrome extension that is free.

You simply need to make a free email account to use this.

It shows the page authority and domain authority for each webpage.

MozBar is a great way to:
a. spy on your competitors.
b. scope out some backlinking opportunities.

On the off chance that you don’t have the idea of what backlinking is, it’s when another website links back to your website from theirs.

What’s more, you need a website with a higher domain authority than yours to link back to you.

So having the MozBar extension installed is a simple and easy way to pull up any website or URL and see what their authority are.

6. Zoho Social

On the off chance that you post to any social media platform except Facebook, you will need to use social media scheduling software to save your time.

We say “except Facebook” because Facebook has its inherent scheduling platform in Creator Studio.

What’s more, it works for both Facebook and Instagram.

Nonetheless, it doesn’t give you all options in scheduling Instagram posts that we might want.

In case you’re needing to mass schedule similar posts to the different platforms immediately, social media scheduling software is the best way.

A social media scheduling software will simply permit you to mass schedule a whole month of content.

7. Social Media Analytics

Presently, before you go Google that searching for an organization name or software that is called “social media analytics”. We’re discussing the actual analytics that is incorporated into each social media platform, like Instagram Analytics, Facebook Analytics, etc.

However, the analytics within every social media platform comes free with the application.

What’s more, it’s truly simple and quick to get the particular information you’re searching for.

8. Canva

Canva is an online design and publishing tool with a mission to engage everybody to design anything and publish anywhere.

On the off chance that graphic design isn’t your realm of expertise, Canva is an incredible tool for preparing branded designs.

You can gain access to royalty-free stock images, and find template ideas in case you’re simply stuck on what to make.

We like this tool for small businesses because the free version makes itself useful for elementary designers.

Or on the other hand, for the entrepreneurs who are simply wearing numerous caps.

Then again, the paid version offers extra features that permit more experienced graphic designers somewhat more opportunity.

Presently, there is another image editing software that prepared designers can and will need to play around with.

In any case, Canva is the only well-rounded software for all.

9. Zapier

Next is quite possibly the most famous digital marketing tool for automation.

Zapier is an automation tool that “moves information between web applications automatically.”

So to use this tool, you select a trigger, and an activity or different activities that you need to happen as the result of that trigger.

You can use these 9 tools as a digital marketing agency.

If you need help with your marketing strategies, then visit SIB Infotech, a digital marketing company in Mumbai or call us on +91-9222260000.