Book Description
There are a lot of factors to think about when making an attractive website. From deciding on a gorgeous color palette to selecting pixel-perfect background images It’s not uncommon for certain elements to slip by the wayside. But if there’s one important thing you’re not willing to overlook, it’s your website’s fonts. Whether you want a useful source about fancy text, look at this site.
The typeface isn’t the only thing that makes a stunning site. It’s the glue that connects the various UI elements of design together. But with so many typefaces available, choosing which fonts most appropriate for your product could feel like a minefield. We’ve put together an easy step-by-step guide that will help you pick the best font for your site.
What’s the difference between a typeface and a font?
We’ll first address the long-debated problem of selecting fonts before we go into the specifics. Many people mistakenly use the terms “font” and ‘typeface’ in the same way however, they are two different things.
Get inspired
You may already have some font styles in the back of your mind However, before making any decision, it’s wise to spend some time checking out the work of others. There are tons of font inspiration websites on the internet. These sites offer numerous lists of fonts and font ideas to inspire your creativity.
Be honest with yourself Your tone, your voice and your branding
While the practically limitless choice of fonts available on the web means it’s possible to have typography that’s unique to your product, things can easily become overcomplicated–especially if you have no idea where to start. It’s important to think about both the goal and the audience of your product.
What would you like your visitors to feel when they first access your website? Do you want to replicate the atmosphere of a relaxed atmosphere? Do you want your site to have a high-end, warm, playful, or serious? Is your website more visual-driven or mostly text-driven? Once you’ve answered these questions and narrowed down some typefaces, it will be much easier to determine which one best fits your product and message.
It is better to not have more than you think.
While it’s tempting to mix different fonts in a single design, it can create a confusing or messy interface. We recommend starting with fonts from the same family (aka a single typeface). Fonts with the same typeface are meant to work together and a single font can make your interface look more cohesive. You may be more skilled in typography, or are tempted by different types however you should keep it to just three.
Ideally, your chosen typeface should encompass enough range that you can pick the primary, secondary and third-party fonts within the same family. Let’s look closer at the three types of categories.
Font primary
Your primary font is used to create larger texts, like logos and headings. It’s therefore crucial that it is a reflection of the branding of the company. You can be a bit more creative and daring when picking your primary font.
Secondary Font
The secondary font you choose will be the text of your page. Because any description or article of your website will be in your secondary typeface, it needs to be easy to read and clean without stress.
Accent fonts are used most often on certain parts of websites like navigation menus or CTA buttons. The fonts must be noticeable enough to attract users’ attention and convey crucial information. But, they should not be in conflict with the primary or secondary fonts.