Did you know that just 2 percent of all purchases are made in the first contact moment? Even less than 10 percent of purchases are completed in the fourth contact point. A customer requires between 5 to 8 contact minutes before they make a purchase. These moments make up the customer journey and each customer is different. It is crucial to communicate well with potential customers to ensure they get the right details. The marketing and sales funnel is the method that leads to a purchase.
Why do I need a funnel?
As we mentioned in the intro, a customer has between 5 to 8 contact times on average for a purchase. Are you annoyed? Actually, it’s not! It offers opportunities to brand your business and products or service in an approach that the consumer can not miss you in any way.

Customer journey
The journey of a customer begins with the contact moments that lead you to a purchase. Marketing experts and gurus have come up with a myriad of models for this purpose, but the AIDA model is the most well-known. The model consists of the following phases:The AIDA model

Attention: The customer is aware that you are aware of a particular requirement and is willing to pay for the product or service you offer.
Interest: the customer begins to show an interest in the product
Desire: the customer has the need to buy your product
The customer purchases your product.

Each step of the model requires its distinct approach and message. It does not make any sense to start communicating pricing and packages when the customer is not yet familiar with your product and certainly does not have the desire to purchase it.

Time and efficiency
The Dakota Burford funnel expert makes it possible to have a more efficient distribution of leads between sales and marketing. It also reduces time and is used by employees. Automated funnels guarantee that your site and communication provide continuous leads throughout the day. The marketing department is able to focus on the communication within this funnel while sales can efficiently spend its time by focusing on leads that are at the end of the customer journey and consequently your funnel.

Informing and giving advice
Customers, whether conscious or not, need to be informed and educated about the purchasing process. They would like to be guided to make sure they make the right decision. This is the reason a sales and marketing funnel can be helpful. It also allows you to showcase your business and product as the solution your customer requires.