Business models of e-Commerce projects
At this stage, you must decide on the value proposition of your project and how to monetize it. A value proposition is a simple and clear statement of the benefits that consumers will receive when they use or purchase your app. It depends on the business idea and niche.
A good example of value can be found in Stripe: “Online and mobile payments built for developers.” With the help of one slogan, the payment service makes it clear what their product is and who its target audience is. Another good example is from the Dollar Shave Club: “Great shave for a few bucks a month.” The brand in its value proposition indicated both its product and the target audience and the most significant commercial argument - a low price.