The global curling irons market size is anticipated to reach USD 4.77 billion by 2025, exhibiting a 5.8% CAGR over the forecast period, according to a new report published by Grand View Research, Inc. Availability of hair styling tools offering digitally precise heat and speed adjustments along with vitamin coatings for better protection from heat is contributing to the growth. In addition, the rising preference for affordable grooming products and hair appliances is projected to result in the growth of the product over the forecast period.
The Beauty and Personal Care (BPC) industry has witnessed a decline in the wake of the Covid 19 pandemic, but the impact is not as severe as seen in other industries. Although discretionary spending has reduced, the BPC market has witnessed a consumer behavioral shift towards safe and reliable products. Products that have a lower risk of contamination owing to automation and longer shelf lives helping the rationing of consumer supplies are expected to stand out in the near future. Brands are also focusing on improving their supply lines in terms of strengthening their E-commerce channel along with offering at-home wellness products, which are highly suited in this volatile business environment. Our team is diligently working towards accounting these factors in our report with the aim of providing you with the up-to-date, actionable market information and projections.
Rapid technological advancements are anticipated to drive the demand for curling irons. The introduction of digitally-controlled appliances with faster heating times and a 360-degree curling option has advanced the product features, which is expected to attract consumers. For instance, T3 Micro Inc. offers TWIRL 360, which is an auto-rotating curling iron incorporating Digital T3 SinglePass technology to maintain even temperature and to form flawless curls.
Innovation and introduction of additional product features are also expected to fuel the growth. For instance, the Nutrifusion line by Revlon, Inc. offers three curling irons and one straightener to help hair conditioning, with moringa and macadamia to protect the natural luster of hair. In October 2018, Dyson launched a new hair styling product, the Airwrap Styler. The product can be used to easily curl, wave, smooth, and dry hair with the help of air currents and a low amount of heat. The rising popularity of fashion influencers and online hairstyling tutorials is anticipated to further propel the demand for curling irons. Beauty brands are focusing on engaging consumers through beauty bloggers, fashion influencers, and celebrities.
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In terms of product, curling tongs led the market in 2018. Advanced features such as manual heat adjustments are expected to drive the product demand in the forthcoming years. Different materials, such as ceramic, simple metal, and tourmaline are used in the heating plate to protect hair strands and to eliminate damage. This factor is expected to boost the acceptance of curling irons among professionals as well as regular consumers.
Curling Irons Market Report Highlights
The curling wands segment is expected to register a CAGR of 6.1% from 2019 to 2025
The commercial segment is expected to reach USD 3.5 billion by 2025, owing to the increased number of professional hairstylists
Asia Pacific is anticipated to witness the fastest CAGR of 6.3% over the forecast period
Top players operating in the curling irons market are Koninklijke Philips N.V.; Conair Corporation; Helen of Troy; Curlingiron.org.; Spectrum Brands, Inc.; Lunata Beauty; Dyson; Revlon, Inc.; Andis Company; and Geloon
The residential application segment is projected to expand at the fastest CAGR of 6.0% from 2019 to 2025. Rising preference for low cost self-grooming appliances for at-home styling is expected to drive the growth. Also, increased travel and tourism activities encourage consumers to buy portable appliances, which in turn is projected to boost the segment growth over the forecast period. For instance, Conair Corporation provides Conair MiniPRO Cordless 3/4-Inch Ceramic Curling Iron compatible with traveling.
North America dominated the global curling irons market, accounting for a 36.0% revenue share in 2018. The presence of a high number of hair-stylists in the region is also expected to drive the demand for curling irons from the commercial application segment. To put this into perspective, over 45000 people in Texas were employed in the hairstylist industry in 2017. Thus, the regional market is poised to witness significant growth during the forecast period.
The global curling irons market size was valued at USD 3.22 billion in 2018 and is expected to grow at a compound annual growth rate (CAGR) of 5.8% from 2019 to 2025. The increasing use of low-cost hair grooming products to achieve the desired hairstyle is expected to drive the product demand. In addition, rising traction in hair styling tools with digitally precise heat and speed adjustments along with vitamin coatings for maximum hair protection is expected to propel the demand.
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The companies are focusing on expanding their product lines and adopting innovative technologies to meet changing consumer demand patterns.
Some of the prominent players in the curling irons market include:
Koninklijke Philips N.V.
Helen of Troy
Spectrum Brands, Inc.
Supermarket/hypermarket accounted for more than 45.0% curling irons market share in 2018. Physical demonstration of the product in these stores serves as a major factor boosting the segment growth. Moreover, the availability of a huge range of products of different brands at discounted prices is expected to further drive the segment. For instance, Geloon Electronic Technology Limited collaborated with over fifty international brands in professional salon and retail distribution markets with the majority of players in North America and Western Europe.
Rapid developments in terms of structured retail sectors have also been fueling the segment growth by providing more visibility and space for existing and new brands. Online channel is expected to witness the fastest CAGR of 6.3% from 2019 to 2025 on account of the rising number of online hairstyling retailers, such as Amazon.com, Flipkart.com, Bed Bath & Beyond Inc., and Lunatahair.com.
Grand View Research has segmented the global curling irons market by product, application, distribution channel:
Curling Irons Product Outlook (Revenue, USD Million, 2015 - 2025)
Curling Irons Application Outlook (Revenue, USD Million, 2015 - 2025)
Curling Irons Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.
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