There were a few takeaways from chapter 2.
One of the ideas I highlighted was that it is important to have employees who contribute to your companies soul. I imagine myself someday asking my Associates their thoughts and feelings on our work and trying to create an environment where they feel important and excited to work.
The chapter talked about how, instead of growing into a larger company (like my dad enjoys talking about, eg. I would hire a ton of associates and stop working myself), small giants tend to “spin off new ventures.” To me, this could potentially look like supervising my associates, but also training them. I could train them in therapeutic approaches as well as in business. It may also have something to do with networking. I am interested in finding other small business to network with, like nutritionists, personal trainers, etc.
It also talked about choosing your “customers,” or, in my case, clients. I remember when I was working as an associate in private practice, I was totally confused. I was told that I should try to educate myself on marketing, and everything I found said that I needed a niche. But then, when I told my supervisors about my niche, they dismissed me completely and continued to send me clients outside of my niche. Today I really believe they didn’t understand this about business or marketing, which is both why they told me to educate myself (instead of directly educating me based on their knowledge) and why they dismissed me when I did.
I know now that I want to work with a wide variety of ages, genders, socioeconomic backgrounds, and races. From my experience, this is how a lot of people choose their niches (eg. people will specialize in “women” or “college aged people” or, without directly stating it and by only accepting a high fee, rich white people). MY preferred client is someone who is high functioning (eg. capable of digging deep into their psyche)—perhaps someone who identifies as an “over-thinker” or “over-feeler.” Likely, this will bring me quite a bit of anxious and depressed clients, and perhaps some personality disorders. I’ve said it before and I’ll say it again, I really don’t want to work with low functioning people, children, addictions, or eating disorders.