I just finished the introduction of my Small Giants book and I feel super fucking inspired.
The first thing that jumped out to me was the idea that great companies must have a soul. The soul of a business grew out of the relationships a company developed as it went along.
The author quickly switched the language from “soul” to “mojo” and did his best to describe how one achieves mojo.
For one thing, he emphasized that it is something that takes time to emerge, something that requires constant attention. He described thinking for yourself; overcoming pressures from external influences; developing relationships with your community, your customers, and your employees; developing your own practices; and continuing to nurture your own genuine sense of passion.
What does this mean to me? Well, I think it means I should start thinking about these things. If I create a private practice, how can I create a foundation that can support a healthy mojo?
- I think I need to really hash out what my therapeutic approach is, put words to it, and explain why I chose it.
- I need to really identify the population I want to work with and explain why I chose that population. My therapeutic approach and client population need to be cohesive and not wishy-washy. This will probably help me choose what insurance companies I want to panel with as well.
- I need to decide who I want to network with, how they can help me, and how I can help them.
I think being able to do these three things, and to do them well, is going to be a great start.
Last updated October 14, 2020