The Qatar smartphone market size is likely to reach USD 2.15 billion by 2025, according to a study by Grand View Research, Inc., experiencing a CAGR of 2.5% during the forecast period. In 2017, around 5.9 million products were sold in Qatar and the sales are estimated to increase at a significant rate over the forecast period.
The global electronics devices market (including consumer electronics and industrial electronics devices) is expected to be impacted significantly by COVID-19 as China is one of the major suppliers for the raw materials (used to manufacture devices) as well as the finished products. The industry is on the brink of facing a reduction in production, disruption in supply, and price fluctuations. While this can vastly encourage local manufacturers to step up and address the growing demand, the scarcity of raw material can still pose a challenge to this industry. The sales of prominent electronic companies is expected to be affected in the near future. The report will account for Covid19 as a key market contributor.
Surging demand for virtual/augmented reality gaming among professional gamers and youth is expected to drive the market over the forecast period. Excessive use of consumer electronics and technologically advanced phones among youth in Qatar is creating the need for frequent replacement of existing as well as outdated phones. Additionally, rising inclination of youth population towards communication and entertainment is anticipated to spur smartphone demand in this country.
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Reducing prices, coupled with technological advancements, are projected to promote product sales among different age groups in the country, including individuals that belong to the age group of 15-54. Increasing number of mobile broadband connections and growing online sales are further poised to bolster market growth over the forecast period.
Further key findings from the study suggest:
Increasing disposable income of consumers, coupled with widespread internet penetration, has been escalating the growth of the market in the country
Widespread use of smartphones in various application verticals, including military and defense, healthcare, fashion, manufacturing, and real estate, is expected to fuel the demand for products with a large screen, specifically phones with a screen size of 5.5 inches and above
In 2017, the above USD 400 segment accounted for more than 45.0% of the overall market revenue. Burgeoning demand for premium products in Qatar can be attributed to high-priced devices and offering them as gifts, which is often perceived as a status and reputational symbol among customers in the country
Additionally, many expatriates visiting their home in Qatar for a short span of time are inclined towards purchasing low-priced smartphones for temporary use. This is estimated to contribute to the growth of the up to USD 199 segment over the forecast period
The prominent industry players, including Samsung, Huawei, and Sony, are adopting different promotional and product differentiation strategies for sales and distribution of smartphones in Qatar
These strategies include high discounts for mid & high-range phones. These players are also focusing on R&D to provide value-added features and enhance performance of the final product.
A few notable trends such as gifting electronic consumer devices to close relatives and friends, especially during promotions and discounts on smartphones in the country, are likely to boost product sales in Qatar over the forecast period. Additionally, in 2018, promotions and discounts offered by various smartphone brands evoked a significant response among customers in Qatar. Discounts on high- and mid-range phones offered by Samsung, Huawei, Sony, LG, and Xiaomi played a vital role in driving sales of phones in the country.
Qatar is one of the Arab states of the Persian Gulf that has witnessed the highest adoption rate of smartphones, exceeding the average adoption rate of smartphones in the other Arab States. The growth of the market can be attributed to the increasing adoption of these phones among millennials, high disposable income, and widespread use of broadband connections. Surging use of communication & collaboration applications, gaming applications, and internet surfing is expected to further boost the sales of smartphones in the country.
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Grand View Research has segmented the Qatar smartphone market based on operating system, price, and screen size:
Qatar Smartphone Operating System Outlook (Revenue, USD Million; Volume, Million Units, 2014 - 2025)
Qatar Smartphone Price Outlook (Revenue, USD Million; Volume, Million Units, 2014 - 2025)
Up to USD 199
Above USD 400
Qatar Smartphone Screen Size Outlook (Revenue, USD Million; Volume, Million Units, 2014 - 2025)
Below 3.9 inches
4 to 4.4 inches
5 to 4.9 inches
5 to 5.4 inches
5 inches and above
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.